At the Intersection of HyperLocal Digital and Regional Magazine Publishers

first_imgImagine having more than 20 competitors spring up into your market over the course of the last two years. Now picture these competitors being backed by one of the largest digital media institutions on the continent. Welcome to the new city and regional magazine market.AOL’s collection of hyper-local news sites known as Patch have been popping up around the country at an incredibly quick rate, with more than 908 sites across 22 states which garner a total of more than 14 million monthly unique visitors. Patch sites cover all things local, plus comprehensive listings of businesses, events and more.The idea of starting a potential turf war with hyper-local sites over coveted digital ad dollars isn’t a reality—not yet at least—but city and regional publishers are still preparing themselves for the digital marketplace, and Patch is making an equally aggressive push.“I think it’s good that Patch has come to our county and we haven’t really seen any direct impact from them,” says Ralph Martinelli, publisher of New York-based Westchester Magazine. “However, it is a small sandbox we play in in Westchester County because there are only so many dollars out there. We’ve become very aggressive and just hired a few digital-only sales reps—more and more of our customers are asking us for packages that include print, digital and events.” Westchester covers an area of 450 square miles and has a population of about 1 million, according to the 2010 Census. In the past few years, Patch.com has introduced more than 20 sites that cover the same communities as Westchester Magazine.“It’s not an either/or situation,” says Warren Webster, co-founder of Patch Media. “We like to look at Patch as an indispensable tool for realtime updates on news, events and as a place for conversation. We’re not trying to replicate traditional media, but in each market we’re trying to do something new and timely that you can’t live without on a day-to-day basis. To the extent we compete for advertising dollars, sure—small and medium sized businesses have ad budgets and we’re sharing some of the same clients.”Webster says local businesses usually segment their budgets to some degree, choosing to put dollars into both print media and hyper-local sites. Yet, new media has changed the attitude of the 55,000-circ Westchester.“Digital is top of mind,” says Martinelli. “Our goal is to grow our search so that when someone is searching for restaurants in a specific town, Westchester comes up. We’re investing dollars there because we see this as the growth area in our industry moving forward. We just changed the name of our parent company to Today Media because we see ourselves becoming more of a media company than a print publication.”WestchesterMagazine.com generates about 100,000 uniques per month and more than 1 million page views. Martinelli estimates that the title has doubled its digital revenue over the last few years, though print is still its most profitable area.“More and more of our clients want digital programs, but a lot of them don’t understand how to do it,” says Martinelli. “I think they trust the brand of Westchester and we’ve seen tremendous growth in our digital revenue over the past few years, so it’s certainly a growing area for us.”As the publisher says, many small-to-medium sized local businesses are unsure of how to begin a digital ad campaign. Though the magazine now has a dedicated digital ad rep, Patch is taking support levels one step further.“We want to be helpful in terms of guiding small or medium sized businesses through this new world of digital advertising,” says Webster. “We have a program called Patch Partners—as a Patch advertiser you get access to valuable information and tips from some of the most successful entrepreneurs in the world, which is a real perk for being a Patch advertiser. We’re trying to help small businesses grow and we’ve hosted over 2,000 local marketing events and over 50 seminars called Main Street University. We walk people through not just Patch, but how to navigate everything from a social media presence to advertising online. A lot of small business owners know they want to have a digital presence, but they’re not sure how and it can be a little bit daunting.”The majority of Patch advertisers are local and regional businesses and the strategy is complimented with some national partners as well, as long as they have a local message. Local and regional ad reps come mainly from Patch, but parent company AOL provides support in reaching national clients. Webster says the largest percentage of its digital advertising business comes in the form of display.Webster says e-letters have been successful for reaching both readers and ad clients. Similarly, Westchester reaches about 40,000 per month through e-letters, which also incorporate digital ads.“Most city and regional magazines are struggling to grow digital divisions because we’ve been print publications all along,” says Martinelli. “We’re expanding our digital division into a separate entity—one of our main goals is to do a tremendous amount of daily digital-only content that does not appear in print, and we’ve brought in digital-only editors. From a sales point of view, our digital-only reps partner with the print ad reps to present complete packages that includes print, digital and events.”PreEmptive StrikesThough Webster views city and regional magazines as a separate market, city and regional publishers that aren’t feeling the heat from hyper-local sites are increasing their Web presences. In Sacramento, CA there is no Patch.com site that covers the city, but there are eight other sites within the county.“I don’t see hyper-local sites as competition,” says Mike O’Brien, president and co-publisher of Sacramento Magazines Corp., publisher of Sacramento Magazine. “We’ve made a serious digital push for several years. We’ve populated SacMag.com and it’s grown pretty nicely. We have editors and freelancers providing content for that and we do a couple of e-letters every week. We continue to grow, though the broader problem for any and all sites is monetization.”O’Brien says that the brand hasn’t made a very aggressive push into digital ad revenue quite yet because print is still the breadwinner.“However, we know we need to be in the space so we continue to be active and invest there and wait for monetization capabilities to grow,” he says. “We do package it in and we have one team that sells print and digital. We’re seeing more and more clients asking for it and we are growing revenue there.”Sacramento’s circ is about 30,000; the website attracts 75,000 monthly unique visitors and captures 200,000 monthly page views. While the brand isn’t making a strong push in digital monetization, O’Brien does see opportunities.“Readers want quality in terms of what they’re reading and viewing,” he says. “I think that’s where city and regional magazines have the trust of the marketplace. As we stay in the game, I think we’ll get better and better at monetizing that.”last_img read more

PHOTOS Wilmington Sons Of Italy WHS Band Parents Hold Successful Giant Yard Sale

first_imgLike Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedCOMING SOON: Wilmington Sons of Italy & WHS Band Parents To Hold Huge Yard Sale On September 7In “Community”Wilmington Sons of Italy & WHS Band Parents To Hold Huge Yard Sale On September 7In “Community”POSTPONED: Wilmington Flea Market Rescheduled From September 7 To October 19 Due To Expected StormIn “Community” WILMINGTON, MA — The Wilmington Sons of Italy and Wilmington High School Band Parents held their annual Yard Sale fundraiser on Saturday, September 8, from 8am to 3pm, in the Town Common parking lot.Below are 20+ photos from the event courtesy of Sons of Italy member Lennie Malvone:last_img read more

OBITUARY Beverly L Howe Harvey 82

first_imgWILMINGTON, MA — Beverly L. (Howe) Harvey, age 82, of Wilmington, passed away on April 8, 2019.Beverly was the beloved wife of the late John R. Harvey, devoted mother of Liane Harvey of Lowell, Diane Maxwell & her husband Dennis, Russell Harvey all of W. Warren, MA, Keila Bartlett of Gilead, ME and the late Donna Harvey Bechard, loving grandmother of Darja, Rachel, Joe, Michelle, Lisa, Steven, Michael, Nicole and Meredith, great-grandmother of Corah, Calli, Audrey, Lionel, Jacob, Mila and the late Sophie, cherished daughter of the late Elwood and Laura (Lavoie) Howe, dear sister of the late Elwood “Sonny” Howe, Robert Howe, Alan Howe and Paulette Kelleher. Beverly is also survived by many loving nieces and nephews.Family and friends will gather for a Funeral Service at the Nichols Funeral Home, Inc., 187 Middlesex Ave., (Rte. 62), Wilmington on Friday, April 12th at 11:30 a.m. Interment to follow in Wildwood Cemetery. Visiting hours will be held at the Funeral Home on Thursday, April 11th from 4:00 – 8:00 p.m.Beverly L. (Howe) Harvey(NOTE: The above obituary is from Nichols Funeral Home.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedOBITUARY: Beverly (Gaudreau) Silva, 89In “Obituaries”OBITUARY: Lucille C. (Enos) Gilson, 77In “Obituaries”OBITUARY: Marie J. (Ciampa) Cummings, 81In “Obituaries”last_img read more

JU defers English admission test to July 23

first_imgKolkata: Jadavpur University has decided to defer its admission test in English scheduled to be held on July 21 to July 23.It may be mentioned that Trinamool Congress will be observing the Martyr’s Day rally on July 21 and a huge number of people are expected to attend the rally, resulting in choking of public transport. So, the university authorities have decided to push back the dates so that those appearing for the test face no difficulty. The changed date will be notified on the varsity’s website on Monday. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killed”The English written test will be held from 3 pm to 5 pm on July 23, instead of 12 noon to 2 pm on July 21. The Bengali test is scheduled from 12 noon to 2 pm on the same day,” a source in the university said. JU authorities, in the Executive Committee meeting held on Tuesday, decided that admission tests will be held in six Humanities subject in the undergraduate level- that includes Bengali, English, History, Philosophy, International Relations and Comparative Literature. Also Read – Naihati: 10 councillors return to TMC from BJPIt was last Wednesday when the varsity had notified that entrance tests in the six subjects will be held from July 21 to 25 and the final merit list for admission will be prepared on the basis of 50 percent of the total marks secured in HS or equivalent examination and 50 percent of the marks secured in admission tests. Majority of the students of the university had agitated pressing for their demand to bring back admission tests. The EC had earlier decided to scrap admission tests for these subjects.last_img read more

State to hold review meeting on Centresponsored schemes

first_imgKolkata: The state government will hold a meeting to review the present status of the Central government sponsored schemes.This comes at a time when Chief Minister Mamata Banerjee had repeatedly raised the issue of the Centre’s step motherly attitude towards Bengal.It may be mentioned that there will be discussions on issues including the fund raised by the Centre for the projects. At the same time, there will also be discussions on allocation of funds for different schemes and their utilisation. Also Read – Rain batters Kolkata, cripples normal lifeRepresentatives of around 30 departments will be present at the meeting. Mainly, nodal officers of the schemes and financial advisors of the departments will be present at the meeting convened by the state Finance Department on September 7. Meanwhile, the state Public Works Department (PWD) directed its engineers to upload all project related data on the Samiksha Portal. The move is a step ahead towards a better implementation of e-governance system. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedIn a notice issued ahead of a meeting to review the progress of the ongoing projects, direction has been given to ensure that the ‘status of work’ gets uploaded on Samiksha Portal of the state PWD.All the executive engineers are requested to update the status of work on the portal well in advance before attendingthe meeting.At the same time, they have to submit the report following a specific format as prescribed by the department.It may be mentioned that Samiksha is an exclusive portal of the department that acts as an online-based project monitoring system. An officer can get current status of the ongoing projects after logging into the portal using his or her login ID.The portal has made the task of tracking the progress of a project easy.”But to ensure that correct and current information about a project is available on the portal, the concerned engineer or the official needs to upload the status report timely,” said a senior official of the state PWD.This time direction has been given to upload the status report of a project much ahead of the review meeting in which Chief Engineers, Superintendent Engineers and executive engineers of all the directorates and sectors of the department will be present. The meeting is scheduled to be held on September 9 at Nabanna Sabhaghar.According to another official of the state PWD, the discussions in the meeting will be more fruitful if the senior officials and engineers of the department remain well aware about the present status of a project in advance before attending the meeting.”Hence, the executive engineers have been asked to upload status reports of all the projects on the Samiksha Portal well in advance,” the official said.last_img read more

4 Tips for Attracting GoogleQuality Software Engineers

first_imgMarch 14, 2014 Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals According to the latest Glassdoor survey, you don’t need to pay Google salaries in order to attract Google-quality software engineers.The online recruiting platform found that 52% of software engineers are likely to accept less money in order to enjoy a better work culture, while 51% are likely to take a lower salary in order to work on an attractive product or service. The average annual salary for software engineers in Silicon Valley is over $111,000.“The general perception, if you will, is that software engineers are in such high demand that you need to throw cash at them to hope to reel them in,” says Glassdoor director Samantha Zupan. “The big takeaway is that money isn’t everything.”And given that one in four software engineers plans to start looking for a new gig in the next three months, small businesses and startups looking for great software engineers may be in luck. Zupan shares four top tips for attracting software engineers:Related: Yelp, Yahoo Partnership Goes Into EffectNo. 1: Communicate your company’s story.Zupan says the survey findings underscore how important it is to software engineers to work on projects they feel strongly about.“They never know when that hot new startup is hiring that is in an area they feel passionate about, so they are always keeping their eyes and ears open,” says Zupan.To take advantage of this, Zupan says it’s important that recruiters and hiring managers do a terrific job articulating what is special about the business.“What’s your story? What are you trying to do? What’s the vision for the company?” asks Zupan, listing some of the important questions recruiters should keep in mind. Recruiters should also think about how they want to portray the company culture.No. 2: Get personal.When reaching out to potential candidates, Zupan says it’s important to get personal.“It’s a turnoff when you get a generic email from a recruiter. It shows they’re not not paying attention to who that person is or why they might be a right fit,” says Zupan. Being able to speak specifically about the work that a particular candidate has done in the past will make your company stand out, and speak highly about the office culture.Related: SEO – Y Care? Basics for Business OwnersNo. 3: Discuss long-term plans.Zupan says many software engineers are eager to know what the long-term trajectory looks like at a company before taking the job.“What’s the type of work that I will have once I finish this project?” asks Zupan, citing an important question many engineers have. “There needs to be a career advancement pipeline.”No. 4: Remember that attractive benefits aren’t one-size-fits-all.While many startups receive attention for in-office parties and catered meals, Zupan says perks that may be attractive to one engineer might not be all that appealing to another.“If you are a software engineer that has two or three kids … on-site amenities that allow you to stay longer at work are not the thing you want to have. You want things that help you be a great mom or dad and allow you to spend time with your kids, like telecommuting,” says Zupan.Related: 5 Top Cities for Starting a Business 3 min read Register Now » This story originally appeared on FOX BUSINESSlast_img read more