A failure of entrepreneurs to share their experience of failure

now people are talking about a number of successful entrepreneurial experience, but in fact, the experience of failure for entrepreneurs, more precious. What are the lessons of failure that people need to learn? A lot of people want to know, the following Xiaobian to sum up.

09, my friend and I made a website selling baby supplies and clothes. Team a clear division of labor, with money tight but slightly lack of technology enough, but enough startup, not lack of channels. But it’s still ninth months away. At that time, we do not plan to do much, mainly is to sell. Invested less than 200 thousand, a loss of up to one hundred thousand. Although not much, but a lot of heartache, and then reflect on a lot of things that can not forget the life:

1. plan on passing a word, probably in the implementation is very difficult. The fatal problem is not the big direction, but the accumulation of many details.

2. on the industry do not understand, or understanding is not comprehensive enough, often bring problems never considered.

3. focus is not on the core issues.

example: most of us start, attention to website experience, packaging, photography, etc. all kinds of goods. The core of e-commerce: selling. I didn’t do much real thing. Electronic commerce, light electronics, heavy business. We should focus most of our attention on improving our sales, but we are wasting a lot of things that are not so important.

4. on the project is expected to be more optimistic than the actual situation.

5. Max Max problem, not >

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