had seen such a test article on the Internet: a market research company to do the experiment, 10 people tested people browse the specified web site, they can use to test the credit card, asked them to complete a specific product purchase. That is to say, there is no such thing as Website Trust, product quality, copy writing, price and so on. Those who are tested spend other people’s money to buy things for themselves, and they have to buy them. But the results were regrettable, with an average of only 20% being successfully completed by the tester.
is not difficult to see, there will be such a result, the user can not complete the purchase of the main reasons, can only be attributed to the site’s poor usability. Perhaps this success rate varies in different industries and different target users, but it is undeniable that website usability is one of the most important reasons why many websites prevent users from purchasing.
ease of use is the website operation of all departments should be concerned about, not just network marketing staff. Website designers, product managers, etc., will spend a lot of effort on usability, and the relevant research will be more thorough. I simply from the point of view of network marketing website usability, need to pay attention to what problems, is purely personal opinion, for reference only. Want to know what happened, please pay attention to Zhong Zhixin blog or webmaster heart bbs.
The value of
websites is to sell things, whether it’s products or services. Ease of use is also to improve conversion rates, making it easier for users to find products and make it easier to buy products. For web marketers, improving usability is the process of optimizing website purchases. In general, the simpler the better, whether users read, browse, understand content, or the final purchase, we must strive to simple. Internet users are very anxious, lazy, unable to find information, or the purchase process is a little more complicated. They prefer to go to other websites, and do not want to delay more time on your website.
simple is the principle that everyone has agreed on. The problem is that in fact nothing is more complex or more difficult than making a website. To make websites complex, it’s very difficult to make everything simple and clear, but to make everything simple and clear, but to include all the content.
1, site link
first ensures that the entire web site has no invalid links. A small scale of the site may be invalid links for a variety of reasons, caused by many reasons, such as changes in personnel, website structure adjustment, page information deletion, links have not been deleted, and so on. Invalid links are very disappointing when users want to see more details, but open an error page. This can be checked with the tools on a regular basis.
link text should be descriptive, in addition to the link in the navigation system should be as accurate as possible to describe column or channel content, links in the text should also be possible with descriptive, let users in the click knew >